Introduction: Why SEO is Your #1 Digital Marketing Skill In the world of Digital Marketing , SEO (Search Engine Optimization) is the single most critical skill for long-term growth. SEO is the practice of optimizing your website to rank higher in search engine results pages (SERPs) like Google. It’s the difference between a thriving online business and one that’s invisible. Unlike paid advertising ( Google Ads or Meta Ads ), which stops working the moment you stop paying, effective SEO delivers consistent, free, and high-quality organic traffic. If you're looking to launch or scale any online presence, mastering these fundamental SEO strategies is essential. Phase 1: Keyword Research - The Foundation of All SEO Strategy Before you write a single word, you must know what your audience is searching for. Identify "Seed" Keywords: Start with broad terms related to your topic (e.g., "digital marketing courses," "best SEO tools," "social media stra...