Branding Communication Audit
Understanding the Current Brand
Conduct a thorough audit of the existing branding communication to identify strengths and areas of improvement.
Market Research & Analysis
Gather insights on consumer behavior, competitor strategies, and emerging trends to inform the rebranding process.
Developing a Brand Strategy
Create a comprehensive brand strategy that aligns with the target audience's needs and positions Godrej Air Freshener as the preferred choice
Revitalizing Visual Elements
Refresh the color scheme, typography, and overall visual identity to reflect the brand's new direction and appeal to the target market.
How We Tell People About Our Product
We want people to know how amazing our product is, and we use lots of different ways to do that. A branding communication audit is when we look at all the ways we're telling people about our product to make sure we're doing it in the best way possible.
1. What's This All About?
We'll tell you what our product is and why we're dining this audit
We'll also summarire what we found and what we're going to do about
2 Why We're Here:
We'll give you some background into about our product and why we're doing this audit.
We'll explain what we want to achieve with our communication strategies
3 Our Product:
We'll tell you all about our product and what makes it special
4. Our Brand
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=We'll also explain who we think will want to buy our product
We'll look at our logo, colors, and overall style to make sure they match our product.
5 How We Talk to People
We'll also talk about how we want people to see our brand.
We'll look at all the ways we're talking to people about our product. like on our website or on social media
6 What We're Saying
Well make sure we're saying things the same way every time
= We'll look at all the words we're using to talk about our product to make sure they're the right ones
Well make sure our tone and style are consistent.
7. What Other People Are Doing
⚫ We'll look at what other companies are doing to talk about their products
We'll see what we can learn from them.
8. What People Think
= Will look at what people are saying about our product and brand.
We'll try to understand what they like and don't like
passion Aroma Effects
Home Fragrance
9. How We're Doing
We'll look at some numbers to see how well we're doing We'll see if we're meeting our goals.
Our Strengths and Weaknesses
We'll talk about what we're good at and what we need to work on
10. What We Can Do
We'll make some suggestions for how we can improve our communication strategies
We'll talk about how we can make sure we're saying the right things to the right people
We'll think about whether we need to change anything about our brand
11 How Well Do It
We'll come up with a plan for how we're going to make the changes we
talked about.
We'll make sure everyone knows what they need to do.
12. How We'll Know If It's Working
We'll decide how we're going to measure if our changes are working
= We'll make sure were checking in regularly to see if we need to make
Brand Identity Reinforcement
Logo Redesign
Create a new logo that captures the essence of the brand, evokes positive emotions, and establishes a strong visual presence.
Certainly! Here are the top three strategies to reinforce the brand identity for Godrej Air Freshener products:
Consistent Packaging Design
Maintain a consistent and visually appealing packaging design across all product variants. This consistency helps consumers easily recognize and associate the product with the Godrej brand.
Unified Color Scheme
Stick to a unified color scheme that aligns with the brand's image. For example, if the brand is associated with freshness and nature, use colors like green and blue. This color scheme should be consistently applied across all packaging and marketing materials.
Engaging Tagline
Develop a memorable and meaningful tagline that resonates with the product's purpose and the brand's values. A compelling tagline, such as "Godrej Air Fresheners: Elevate Your Space Naturally," can create a lasting impression and reinforce the brand identity.
These strategies, when executed effectively, will help strengthen the brand identity of Godrej Air Freshener products, making them more recognizable and appealing to consumers.
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