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Recommendations and Suggestions for Brand Enhancement

Godrej Air Freshener is already a well-established brand in the market, but there is always room for improvement. The following recommendations can help enhance the brand reputation

Product Diversification

The brand can expand its product line by including more variations like organic air fresheners.car fresheners, and fragrance diffusers.

Digital Marketing

The brand can reach a wider audience by investing in digital marketing techniques such as social media marketing, online advertising, and influencer marketing


CSR Activities

The brand can engage in socially responsible activities like planting trees, reducing carbon footprint and contributing towards environmental conservation This will create a positive image for the brand and attract more customers





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